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| Morne is the dashing gentleman in black with a red pocket square |
I started my clothing label and brand after working in retail, gaining valuable knowledge of store merchandising and window dressing, at Truworths and Barney’s Menswear. By doing this I learnt how to deal with various customers and building on customer relations – which has proven to stand me in good stead. Also on basics of running and managing a business. Hence Morne Originals was born.
I started by making occasion wear and evening dresses for family, friends and a very small client base…. by word of mouth, my business has grown over the last 12 years. I also started making men’s shirts, trousers and waistcoats for a very good friend and well respected businessman, Heinz of Heinz menswear and In-Style boutique in town. He runs a very successful hire business for as long as I can remember…
With so many designing for the fairer sex, I saw a gap in the market for couture menswear. Bespoke men’s attire, hand crafted and made to measure.
What inspires you
I’m inspired by so many things. A piece of fabric…beauty all around me, nature, the sea, a summer breeze, the hiestiness and dancing bubbles of champagne. Travels local and abroad. Smells of whiskey, flowers, a beautiful fragrance a lovely pair of shoes. Other designers and the directions they’re going in. Coffee. A handsome man or beautiful lady. By people and their various combinations of style…I’m intrigued by the psyche of humans and can sit for hours and just stare at people passing by. Flowers and gardens with the vibrant colour combinations. The confidence and “positiveness” of a man or woman. That’s why when I first meet someone for a consultation – I sit and chat to them find out:
* what are their requirements
* will they wear the garment again
* what are they expecting
* will the intended item suit them
I am always Honest and upfront with the clients as I think its important to feel comfortable with someone who is going to be creating a special piece for you. I always tell them that if they leave my studio and don’t feel that I am the right person for them. To please feel free to shop around and to call me to say that they’ve decided to go somewhere else… it’s human nature. We can’t satisfy everyone all of the time. I have certainly tried my utmost though to always have a broad smiling customer.
The inability of indecisive people…not knowing what they like or want.
Trying to look like a size 0 model when they are real people with different body shapes and sizes. Models and celebrities are there for inspiration. Something or someone to aspire to – not to mimic!!!!!
People that think that you have to stop and only attend to their needs there and then.
Rude and obnoxious people. Slow drivers. People who don’t love animals.
People who live outside of reality and are self obsessed and all they think of is Me, Myself and I. Some people have too many ideas and want to put everything into 1 garment.
My personal style depends on my mood when I wake up….generally very good though. I love looking and feeling good. Be it in a suit that fits well a lovely crisp cotton shirt, pocket square and sexy sexy pair of shoes… At the same time I’m very comfortable in shorts and a T with slops or sneakers.
Lately I’ve found that I love a pair of jeans that I made from stretch denim in a beautiful dark blue with bright yellow stitching detail, a collared shirt and smart shoes – that’s become my work uniform…lol! I would say that I’m a combination of old school gentleman’s club, James Bond and international man of travels…hehehe with a twist of African inspired college stud. The older I get the more comfortable I am in expressing myself through my clothing and ever changing looks…salt and pepper seems to have matured me! At all of 40 I might add…Harvey Specter meets madmen meets the upper east side of Manhattan, a bit of James bond and a whole lot of the Hamptons.
My days are never the same…but I am a creature of habit….
5.30 alarm – Wake up
Brew my own coffee on the stove top and cook oats
Shower shave and shampoo
Summer – morning gym session
Winter – evening gym sessions
Breakie
7.30 in the office checking my diary
8.00 staff arrive and my day begins – making patterns for clients, consulting, fabric shopping and seeing clients either for fittings, measurements or consultations. If I’m busy working on shows my days are a little more hectic…in between everything I take tea, lunch and a coffee break. One has to eat a few small balanced meals a day for energy and drinks 1.5 litres of water….I try my best but sometimes its very difficult.
My staff leave at 4.30 and my day continues to about 7 pm almost every evening. I always try to be in bed by 10 pm. Rest is important! I do my best thinking in the morning before my staff arrive. Also try and make time for my Family and Friends as they are all very special and dear to me…so it really is all about balance.
What’s new?
I’m planning a men’s range soon and doing a collaboration with Dieter from Silver Spoon Clothing
Morne can be contacted on: morneoriginals.co.za or on facebook: Morne or mornevds@telkomsa.net
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| some back stage fun |
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| Backstage with a clipboard “this is how I met him” 😉 |
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| Some “out of the box” designs |
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| Are you man enough? |
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